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PROFILE

Dr. Jasmine V.M.

DEPARTMENT OF COMMERCE

  • DESIGNATION
    Assistant Professor
  • Mobile
    9645266792
  • E-MAIL
    jasminevm83@gmail.com
  • EXPERIENCE
    12
  • QUALIFICATION
    MCom, BEd, PhD
  • AREA OF INTEREST
    Finance, Marketing , Organisational Behaviour
  • ADDRESS
    Devagiri caicut
FACULTY DETAILS

 Qualifications

  • M.Com
  • B.Ed
  • NET-2011 qualified
  • PhD from Calicut university 

 

Teaching Experience

  • 12 Years Experience as Assistant Professor in St.Joseph’s College

Orientation and Refresher Courses.

  1. Attended Orientation Program conducted by UGC Academic Staff College from 17.09.2014 to 16.10.2014.
  2. Participated in the Refresher Course in Commerce and Banking from 17.01.2018 to 6.02.2018 at Kannur University.
  3. Fifteen Week ,4 credit Swayam Online Course on Acade Writing
  4. One Week National Faculty Development Programme on Financial Markets: Teaching and Research Perspective
  5. One Week Online National Faculty Development Program on Capacity Building in Drafting Proposals For Funded Research.
  6. Eight Days Faculty Development Programme on Outcome Based Education.
  7. One Week Online National Faculty Development Program on Research Methodology in Social Sciences, Humanities, Commerce and Management.
  8. Workshop on Statistical Methodology organised by Department of Statistics , University of Calicut from 30th  July 2021 to
    07th August 2021.
  9. Virtual National Level Workshop on Data Analysis Using JAMOVI, Nagarguna College of Management Studies and Pinnacle Institute of Management and Science. from  23rd Feb-2023  to 1st  March 2023.
  10. One Week National Research Methodology Webinar Series, Research Department of commerce, IQAC & Research Forum MarThoma College Thoma College, from 10th Aug 2020 to 20th Aug 2020.
  11. Seven days International Online Faculty Development Program International Online Faculty Development Program on Data Visualisation and Analytics with Excel Power BI, Tableau and Generative AI, from 5th July 2024 to 11th July 2024, Organised by IQAC of Marian College Kuttikkanam in Association with ipsr Solutions Limited and Valin- UK, USA and Canada.
  12. Eight Days Virtual FDP on on “Quantitative Data Anlaysis using SPSS with Interpretation and Witing Researh Articles With AI” conducted from 14-06-2024 to 21-06-2024 organised by Sindhi College in association with Primax Foundation.

Positions held

  1. Member of Board of Studies in Travel and Tourism at University of Calicut from 2017.
  2. Member of Anti-Ragging Committee from 2016-2018
  3. Principal Nominated member of Academic Council of St.Joseph's College (Autonomous) Devagiri  from 2021-2024
  4. Member of PG  and UG BoS at St.Joseph's College (Autonomous) Devagiri
  5. Board member of Devagiri Employees Co-operative Society

 

Publications

  1. Dr Jasmine VM has published a paper titled "Effect of Attitude on Behavioural Intention to Use Digital Payment Servicesfor Utility Bill Payment: A SEM Analysis" in the journal -Pacific Business Review International Vol-17; issue7; 2025- UGC CARE and Web of science indexed.
  2. Dr. Jasmine V.M and Keerthana Murali Published a paper titled 'Navigating Fragmentation Maze: Unraveling the Impact of ContentFragmentation on OTT Consumption Habit' in the journal Indian Journal of Natural Science Vol.15 / Issue 87 / Dec / 2024
  3. Dr. Jamine VM and Prf.Dr. M.A Joseph-published a paper titled 'ADOPTION OF PAYMENTS BANK SERVICES AMONG RURAL CUSTOMERS: A DIFFUSION OF INNOVATION (DOI) APPROACH' in the 'Journal of Services Research Vol-24-Issue 1 Oct-1 (ABDC-C indexed, UGC CARE listed)
  4. Dr. Jamine VM  and Adithya K.V – published a paper titled Neuromarketing with AI: A Way to Delve into the Consumer's Subconscious Mind in the journal Indian Journal of Natural Science Vol.15 / Issue 85 / Aug / 2024
  5. Dr.Jasmine V.M. Dr. Nithin Jose and Ms Sruthiya V.N Published a paper titled “How far Doeas Cognitive Depletion Impact Cinderella Shopping? Mediation Through Hedonic and Utilirian Value Perceptions” in Indian Journal of Marketing Vol 54 (No.6) June 2024, SCOPUS, ABDC, UGC CARE  Indexed http://indianjournalofmarketing.com/index.php/ijom/index 
  6. Dr. Jamine VM  and Jobin George – published a paper titled Cosmetic Curation: Examining the Role of Influencer Marketing In Shaping Consumer Perception in the journal Indian Journal of Natural Science Vol.15 / Issue 83 / Apr / 2024
  7. Dr. Jamine VM, Sruthiya VN and Dr. Nithin Jose "Factors Affecting the Binge-Watching Behaviour of Young Customers" has published in the UGC CARE listed journal "The IUP Journal of Marketing Management". Aug 2023, Vol. 22 Issue 3, p41-58.18p https://www.proquest.com/openview/487dd4719258976c0f1071f4087578ae.
  8. Dr. Jasmine V.M ‘Smart Shopping' with 'Webrooming': Consumer Shopping Behaviour in 'New Normal’ In UGC CARE listed Journal - Pacific Business Review (International) Oct. 2023 issue.  http://www.pbr.co.in/2023/October.aspx.
  9. Ahana Joy, Dr. Jasmine V M, A Study on Retail Investors’ Cognizance Level on Mutual Funds, IUP Journal of Accounting Research & Audit Practices (UGC CARE - Group I): Oct 2023, Vol. 22 Issue 4, p94-110. 17p
  10. Dr. Jasmine, V M published From Postal Service to Banking: A Paradigm Shift in the Services of India Post, Vinimaya, Pune Vol. 43, Issue. 4, 2023, pp 33-44.
  11. Jasmine V.M and Pro. Dr. M.A Joseph published a paper titled ‘Financial Innovation: A Study on Customer Satisfaction towards India Post ATM’ in Indian Journal of Applied Research, 11 (12), 21-22, 2021, DOI:1036106/ijar
  12. Jasmine V.M and Dr. M.A Joseph published a paper titled ‘A Study on Intention to Switch from Physical to Digital Payment in Shopping’, in the care journal titled ‘Studies in Indian Place Names’ 40 (3), 7141-7148, 2020.
  13. Sruthiya V N, Jasmine V M, Nithin Jose, Environmental Accounting and its Practices in India, International Journal of Management and Economics, ISSN 2231-4687,May2019,SpecialIssue.  https://ijme.co.in/paperadmin/images/files/Fle_1558012320.pd
  14. Jasmine V.M published a paper titled ‘A Study on Consumer Behaviour Towards Online Shopping, With Special Reference to Calicut City’, Indian Journal of Applied Research 9 (1), 12-14,2019.
  15. Jasmine V.M and Dr. M.A Joseph published a paper titled published a paper titled ‘A Study on Recurring Deposit Holders in India Post: With Special Reference to Kothamangalam Municipality’, Indian Journal of Applied Research 8 (12), 18-20, 2018.
  16. Jasmine V.M published a paper titled ‘Bitcoin: A Digital Currency’ in Indian Journal of Applied Research 01Volume-8 | Issue-1 | January-2018 | ISSN - 2249-555X, 2018,DOI:1036106/ijar.
  17. Jasmine V.M and Pro. Dr. M.A Joseph published a paper titled ‘A study on the effectiveness of Indian Postal Saving Schemes in Channelising Savings, With special reference to Kozhikode District’, in Indian Journal of Applied Research (ISSN No 2249-555X, IF-4.894), 2017.
  18. Jasmine V.M published a paper titled “GST and Evolution of Tax System in India” in International Journal of Management and Social Sciences (ISSN 2455-2267) Vol 07, Issue 01, DOI: http://dx.doi.org/10.21013/jmss .Volume 7. No1.P8, 2017.
  19. Jasmine V.M published a paper titled‘Investor attitude and preference towards stock Market, National workshop on research methodology and SPSS organised by Post Graduate Department of Commerce and Management’, Sri Krishnapuram V T Bhatathiripadu College on 17,18,19 of 2015.

Participation

 

  1. National Seminar on “Modern Trends in Assessment Practises” organised by Peet Memorial Training College Mavelikkara 3rd and 4th November 2010.
  1. National Workshop on Time Series Analysis for Teaching and Research organised by Post Graduate Department of Economics, St. Joseph’s college Devagiri on 1st 2nd 3rd and 4th 2014.

      3. National Seminar on Reflective Practises in Higher Education organised by U.G.C- ASC   and Alumni Association on              24th September 2014.

  1. Two-day workshop on decision making with M.S Excel-a data driven approach, conducted by University of Calicut Department of Commerce and Management Studies on 17th and 18th of December 2014.
  1. Participated in two-day National Seminar on a Research Methodology for Social Sciences organised by Government College Kodenchery on 31st December 2014 and 1st January 2015.
  1. Participated in three-day National Workshop on Research Methodology at Post Graduate Department of Commerce and Management, Sri Krishnapuram VT Bhatathiripadu College on 17,18,19 of 2015
  1. Participated in the UGC Assisted National Seminar on Autonomy and Polity Assurance organised by IQAC St. Joseph’s college, Devagiri on 27th February 2016.
  1. UGC sponsored two-day National Seminar on IFRS in India: Opportunities and Challenges organised by Post Graduate Department of Commerce, St. Joseph’s College Devagiri on 3rd and 4th March 2016.
  1. National Workshop on Data Analysis for Social Science Research organised by Post Graduate Department of Commerce and Management Studies Farook College on 7th 8th and 9th of December 2016.
  1. Workshop on Human Values Development held at St. Josephs college Devagiri from 23.01.2017 to 24.01.2017 by All India Association for Christian Higher Education.
  1. Attended a Workshop conducted by Malabar Christian College on Student Support Programme(SSP) held in 2017 December.
  1. International Seminar on women: Privacy, Profession and position on 4th January 2018 held at Malabar Christian College.
  1. Participated in the UGC Assisted National Seminar on “The credibility on Indian Banking System: An Investor Perspective”, organised by the Post Graduate Department of Commerce on 22nd March 2018.
  1. Workshop on ‘Research Methodology, Statistical Data Analysis using SPSS’ 28th and 29th Sept 2018.
  1. Three day workshop on Structural Equation Modeling organized by Research Forum, DCMS, University of Calicut 3rd and 5th  Oct 2018.
  1. National Workshop on ‘Panel Data Regression Modelling organized by P.G and Research Dept. of Economics St. Joseph’s College Devagiri on 14th Feb 2019.
  1. Seminar on ‘Intellectual Property rights: Opportunities and Challenges’ on 25th Feb 2019.
  1. Faculty Orientation Programme on Massive Open Online Courses (MOOC) organized by IQAC, St. Joseph’s College Devagiri on 14th March 2019.
  1. International Conference on Calibration of Accounting Tools in the Changing  Global Scenario organized by Pondicherry University 18th and 19th March 2019.
  1. National workshop on ‘Review of Literature : Sources and Strategies , held at DCMS, University of Calicut 29th and 30th April 2019.
  1. National Workshop on CBCSSS Restructuring of P.G & U. G Programmes in Travel and Tourism Management organised by BOS in Travel and Tourism , University of Calicut  3rd, 4th , and 5th June 2019.
  1. National Workshop ‘ Questionnaire Designing –Basics and Relevant Tests’ organised by DCMS on 25th and 26th July 2019.
  1. International Conference on “Econometric Tools for Business and Finance (ICETBF) 6th December 2019.
  1. International Conference on ‘Advances in Financial Markets and Services’ organized by St. Thomas College Thrissur, 4th January 2020.
  1. One week online international workshop on Research Methodology organized by Assam University Silchar  13th to 18th  July 2020.
  1. Two Day National Webinar on ‘ Art of Writing and Publishing a Research Paper’ organised by Malabar College of Advanced Studies , Vengara on 14th and 15th July 2020.
  2. E-Research Conclave 21th to 30th July 2020.
  1. International Online Workshop on SEM and CFA using AMOS from 3rd July 2020.
  1. International Online workshop on Multi variate statistical Analysis and it Interpretation using SPSS &AMOS conducted by ISAR  6th to 8th Agust 2020.
  1. National Level online workshop on ‘Applying SPSS for Educational Psychomteric Data Analysis organized by Psychological Corporation, Agra 17th July to 21st 2020.
  1. National Level online workshop on ‘Construction of psychological Tools’ organized by Psychological Corporation, Agra with Abhilash University 24th to 28th July 2020.
  1. Virtual International Conference On Contemporary Trends and Challenges in Global Business, organised by Department of Commerce and Management Studies, University of Calicut on 24th March, 2021.
  1. International Conference on ‘Advances in Financial Markets and Services’, organized by St. Thomas College Thrissur, 26th March 2021.
  1. National Workshop on New Horizons in Conceptual Modelling, Data Analytics and Academic Writing in Research.
  1. Teacher’s Conference –Empowering Educators organized by Company Secretaries of India on 21st- 10 -2022.
  1. National Conclave on “Rethinking Pathways to Bridging the Skills Gap in Finance and Accounting Sector” Organised by St.Joseph’s College Autonomous with IMA, USA 18 Jan 2023.
  1. One day Seminar on ‘Quality Research’ organised by the Department of Commerce St.Joseph’s College Autonomous in association with IAA 13th January 2023.
  1. International Conference on Innovations in Finance’, organised by Department of Commerce and Management Studies, University of Calicut on 16th March, 2023.
  1. International Conference on Digital Financial Services For Sustainable Development organised by the Research Department of Commerce, St.Thomas College (Autonomous) Thrissur in association with The Institute of Cost Accountants of India (ICAI), Thrissur Chapter, 9th and 10th March 2023.
  1. International Workshop on SEM and CFA using AMOS 18th 19th and 20th March 2023.
  1. Virtual International Conference on Sustainable Evolution of Indian Economy by PG & Research Department on 30th August 2023.
  1. Workshop of Commerce Curriculam Development  in connection with FYUGP 4th and 5th of Dec 2023 and Jan 4 to Jan 6th 2024.
  1. Two day national level workshop on comprehensive strategies and expert guidance for publication in Top Tier Journals: Research Design and Multivariate Analysis 15th and 16th May 2024
  2. Primax Foundation FDP Jun 2024
  3. IPSR  and Marian College Kuttikkanam Organised 7days FDP July 2024

 

Presentations

  1. “Environmental Accounting and its Practices in India” International Conference on Calibration of Accounting Tools in the Changing  Global Scenario organized by Pondicherry University 18th and 19th March 2019
  2. ‘Investor attitude and preference towards stock Market, National workshop on research methodology and SPSS organised by Post Graduate Department of Commerce and Management’, Sri Krishnapuram V T Bhatathiripadu College on 17,18,19 of 2015.
  1. ‘A Study on Intention to Switch from Physical to Digital Payment in Shopping’Virtual International Conference On Contemporary Trends and Challenges in Global Business, organised by Department of Commerce and Management Studies, University of Calicut on 24th March, 2021.
  1. UPI Payments    an emerging trend     Virtual International Conference On Contemporary Trends and Challenges in Global Business, organised by Department of Commerce and Management Studies, University of Calicut on 24th March, 2021.
  1. ‘Financial Innovation: A Study on Customer Satisfaction towards India Post ATM’International Conference on ‘Advances in Financial Markets and Services’, organized by St. Thomas College Thrissur, 26th March 2021.
  1. “Webrooming An O2O Movement in online shoppinh”International Conference on Innovations in Finance’, organised by Department of Commerce and Management Studies, University of Calicut on 16th March, 2023
  1. “Effect of Attitude on Behavioural Intention to Use Digital Payment Services for Utility Bill Payment: A SEM Analysis”International Conference on Digital Financial Services For Sustainable Development organised by the Research Department of Commerce, St.Thomas College (Autonomous) Thrissur in association with The Institute of Cost Accountants of India (ICAI), Thrissur Chapter, 9th and 10th March 2023.
  1. “Neuromarketing A Way to Delve in to Consumer Subconscious Mind” Virtual International Conference on Sustainable Evolution of Indian Economy by PG & Research Department on 30th August 2023.
  1. National Conference 0n Finance and Sustainable Practices 2024 Greenfluencing and Children Sustainable Behaviour:  Mediation Through Parents’ Mindful Environmental Practices on 4th March 2024.
  2. Presented a paper titled ' Shaping Perception on Fin Tech Apps Through The Lens of Gestalt Theory' - in the International Conference organised by Research &Post Graduate Department of Commerce St Thomas College Thrissur.
  3.  
  4.                                   Awards and Recognitions

  5. “Webrooming An O2O Movement in online shoppinh”International Conference on Innovations in Finance’, organised by Department of Commerce and Management Studies, University of Calicut on 16th March, 2023-Best Paper Award.

  6.  ‘Certificate of Reviewer Recognition’ from  Sacred Heart College (Autonomous) Thevara, Kochi issued by ‘ Sacred Heart Advanced Research Endeavour (SHARE)’ at College Level.
  7. Got  Certificate of Excellance for reviewing article in the journal titled Asian Journal  of Economics and Accounting on 29th 11 2024

                                                                          Minor Project

1. RUSA funded a minor project of 1,10,000 titled Technolgy based Utility Bill Payments Among Salaried Class, Kerala.

 


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