ACADEMIC CONFERENCES & PRESENTATIONS

1. “Analyzing the Impact of Digital Influence and Packaging Design on Consumer Choices for Organic Products: A Theoretical Approach” – Presented at the Sustainable Business Transformation Conference, Shaheed Bhagat Singh College, University of Delhi, February 18-19, 2025.
2. A Study on the Influence of Consumer Satisfaction and Loyalty on Trust while Purchasing Organic Food Products”- Presented at the International Conference on Business Society & Sustainability, Bharatiyar University, Coimbatore.
3.  “The Significance of Factors Influencing Consumer Behaviour Towards Organic Food Products in Kochi”- Presented at the International Conference on Transformation of Economy Through Digitalization Management Perspectives.
4. Attendee, National Seminar on Organic Farming- A Need for All Times, Panampilly Memorial Government College, Chalakudy.
5. Participant, Global Organic Meet, IUCOFSA- Inter University Centre for Organic Farming and Sustainable Agriculture, CMS College, Kottayam

RESEARCH PUBLICATIONS

Under Review

1. Dr. Krishna, R., & Dr. Haneesh, P. (2025). Analyzing the impact of digital influence and packaging design on consumer choices for organic products: A theoretical approach. Empirical Economic Letters (ABDC Indexed).

Published Works

1. Krishna, R., & Balasubramaniyan, P. (2023). A study on the influence of consumer satisfaction and trust on consumer loyalty while purchasing organic food products. Journal of Survey in Fisheries Sciences, 10(2S), 1181–1189.
2. Krishna, R., & Balasubramaniyan, P. (2022). A study on the influence of consumer satisfaction and loyalty towards the economic success of organic food retailing. Central European Management Journal, 30(3).
3. Krishna, R., & Balasubramaniyan, P. (2021). Understanding the decisional factors affecting consumers’ buying behaviour towards organic food products in Kerala. In E3S Web of Conferences (ICIES2020), 234.
4. Krishna, R., & Balasubramaniyan, P. (2019). Consumer behaviour and purchase intentions for organic food products: A review. Journal of Emerging Technologies and Innovative Research, 6(5). ISSN 2349-5162.

PROFESSIONAL DEVELOPMENT AND TRAINING & ACHIEVEMENTS

1. NEP 2020 Orientation & Sensitization Programme (MMC-049-2025-APR-A-03288)- Completed under the Malaviya Mission Teacher Training Programme (MM-TTP) by UGC, 2025.
2. Recognized as the Master Mentor by LinkedIn and K-Disc for enabling career driven learning for student cohort under Digital Marketing and E-Commerce, 2025.
3. Faculty Development Program- “Transformative Pathways: AI and Emerging Trends in Teaching and Research,” organized by the Research Foundation of India & RFI-CARE, July 27, 2024.
4. Faculty Development Program- “Innovative Teaching and Learning Pedagogy,” organized by Research Foundation of India & RFI-CARE, September 26-30, 2023.
5. Awarded Swami Vivekananda Scholarship (UGC Fellowship) for Social Science Research, PhD from 2018–2023.
6. Secured NPTEL Certification in Marketing Management- I from IIT Kanpur- 2019.

CERTIFICATIONS

1. E-Commerce Fundamentals- LinkedIn Learning, 2025
2. Project Management Foundations- LinkedIn Learning, 2025
3. Strategic Human Resource Management- LinkedIn Learning, 2025
4. Content Marketing: Newsletters- LinkedIn Learning, 2025

PRACTICAL IMPLEMENTATION OF THE PhD RESEARCH (2020–2023)

Research Topic: “Consumer Buying Behaviour Towards Organic Fruits and Vegetables in Kerala”. As part of the practical implementation of my research, I launched a partnership named “Granorich” on January 11, 2020. The initiative focused on creating and serving home-grown, unadulterated, and nutritious food supplements. Granorich aimed to address consumer preferences for organic food, contributing valuable insights to the research on consumer buying behavior in Kerala.