Latest News : SPORTS QUOTA SELECTION TRIALS - 06/05/2025       STAFF VACANCIES - Applications are invited from eligible candidates       MSW ADMISSION 2025: ONLINE REGISTRATIONS OPEN       TIME TABLE - UG & PG SPECIAL EXAMINATION APRIL 2025 (UG - 2021 & 2022 ADMISSION, PG - 2023 ADMISSION)       MSW ADMISSION 2025: NOTIFICATION PUBLISHED. ONLINE REGISTRATION STARTS FROM 9 APRIL 2025, 3.00 PM      
PROFILE

Ms. Christy Abraham

DEPARTMENT OF BUSINESS MANAGEMENT (Self Financing)

  • DESIGNATION
    Assistant Professor
  • Mobile
    9895562621
  • E-MAIL
    christyabraham24@gmail.com
  • EXPERIENCE
    Industry Experience-4 Years, Teaching Experience- 5 Years
  • QUALIFICATION
    MBA, UGC NET
  • AREA OF INTEREST
    Marketing, Human Resource Management, Environmental Management, Strategic Management
  • ADDRESS
    Devagiri
FACULTY DETAILS

FACULTY DETAILS

Education

  • B.Sc. Chemistry- M. G University
  • Master of Business Administration- M. G University
  • UGC NET (Management)
  • PhD Management (Pursuing)- University of Kerala

Experience

Industry: - 

  • Personal Banker (Assistant Manager) - HDFC Bank
  • Casual News Reader cum Translator- Akashavani Trivandrum

Teaching-

  • Assistant Professor- Mangalam College of Engineering, Kottayam
  • Assistant Professor- DC School of Management, Trivandrum
  • Assistant Professor - Loyola College of Social Sciences, Trivandrum
  • Assistant Professor- St. Joseph’s College (Autonomous) Devagiri, Calicut (Ongoing)

Edited Book Published

  • Disrupt, Innovate, Lead: AI & Management Trends, Proceedings of International Conference organised by Department of Business Management, St. Joseph's College (Autonomous), Devagiri, Calicut. ISBN: 978 - 81 - 300 - 2827 – 9, Edition: March 2025.

Papers published

  • Paper titled “Marketing Strategies for the Digital World: A Case Study of Malayalam News Channels in Kerala” in SDMIMD Journal of Management, Vol 16, Issue 1, March 2025, with ISSN: 0976-0652
  • Paper titled “Impact of Covid -19 on Private Hospitals in Kerala: A Case Study Approach” in Management Innovator Journal, Vol.14, No. 1, 2021, with ISSN 0974-6749.
  • Paper titled “Role of Institutional Contingency Factors in HRM Practices in Service Sectors in South Kerala” in Business Sciences International Research Journal, Vol-6 Issue 1, 2018 with ISSN 2321 – 3191.
  • Paper titled "Comparative Analysis of the HRM Practices between Hospitality and Healthcare Sectors in South Kerala" in SDMIMD Journal of Management, Vol 7, Issue 2, September 2016, with ISSN: 0976-0652.

Papers presented

  • Presented a paper on “Marketing Strategies for the Digital World: A Case Study of Malayalam News Channels in Kerala” in the international conference on “Marketing in the AI Era - Marketing 5.0 - Reshaping Global Marketing” organized by Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) Mysore.
  • Paper titled “Role of digital media on marketing strategies for sustainable business: Study of the first private Malayalam channel” at the National Conference on ‘Ethics and Business for a Sustainable World’ organized by Marian Institute of Management,
  • Paper titled ‘Corporate interventions in collegiate education: A qualitative study exploring the CSR initiative- Project Kalalaya’ at the International Conference on ‘Transcending the Boundaries in Management Education – 2025’ organized by XIME Bangalore.
  • Presented a paper on “Impact of Covid -19 on Private Hospitals in Kerala: A Case Study Approach” in the IMK International Webinar on “Challenges in Industry Perspectives Post Covid – 19” organized by the Institute of Management in Kerala, University of Kerala.
  • Presented a paper on “Role of Institutional Contingency Factors in HRM practices in Service Sectors in South Kerala” at the International Conference on “Management, Business, Economics, and Corporate Social Responsibility- 2018 at Camel College for Women, Goa. 
  • Presented a paper on “Comparative Analysis of the HRM Practices between Hospitality and Healthcare Sectors in South Kerala” at the 4th International HR Conference on “Managing Human Resources at the Workplace” organized by Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) Mysore.
  • Presented a paper on “Ecological Transformation of Marketing Facets- A Conceptual Analysis of Green Marketing” at the National Seminar on “Change Management” organized by the University Institute of Management, Adoor.
  • Presented a paper on “Does Human Capital Over Rule Physical Capital on Corporate Value Creation?” at the one-day National Seminar on Human Capital and Indian Economy- Planning for Development organized by the Department of Commerce, School of Management and Legal Studies, University of Kerala.

Achievements and Recognitions

  • Coordinator of International Business Conference 2025 at St. Joseph’s College (Autonomous) Devagiri, Calicut
  • Judge of Best Manager, Debate and Elocution competitions in various colleges
  • Guest Relations and Hospitality Volunteer team member of the 28th International Film Festival of Kerala
  • Associate coordinator of Faculty Development Programme on “Advanced Statistical Techniques in Business and Social Science Research” in 2016
  • Worked as a field assistant in a qualitative research study and data collected for the case study on “the Agrarian Struggle in Kuttanad region” from various stakeholders
  • Published research papers in International and National Journals
  • College topper in Post graduate programme MBA Marketing and Finance (2009-11batch) Saintgits Institute of Management, Pathamuttom, Kottayam.
  • Won 2nd prize in the state level Kerala Management Association’s Business Plan competition.
  • Winner at Management games in various management fests
  • Member of Duquesne University – “Student exchange” program and East Carolina University – “Leadership program” during PG program.
  • Sub-district level Kalathilakam and Sabhathilakam of Changanacherry Archdiocese
  • KCSL’s Archdiocese Chairperson, joint secretary and Mission League’s Forane Chairperson during schooling
  • Coordinator of State level KCSL Annual Camp during schooling
  • Union President of Akhila Kerala Malayala Manorama Balajana Sakhyam during schooling
  • Rjyapuraskar and Rashtrapathi Guide award
  • Won prizes in Science Seminars, Elocution, Kathaprasangam, Malayalam story writing, Malayalam recitation, and Essay writing competitions in revenue district & state-level competitions

Workshops, Conferences or Seminars attended

  • Workshop on “Advanced Applications of AI in Research and Innovation” organised by ACT Academy in March 2025
  • Workshop on “Literature reviews writing with Research Rabbit & Connected-papers tools” organised by ACT Academy in March 2025
  • FDP on “Incorporating Universal Human Values in Education” organised by AICTE in March 2025
  • Workshop on “AI tools for educators” organised by St. Joseph’s College (Autonomous) Devagiri, Calicut in March 2025
  • International Conference on “Transcending the Boundaries in Management Education – 2025” organised by XIME BANGLORE in March 2025
  • Workshop on “Leadership in Digital Age: Navigating Disruption and Innovation” organised by St. Joseph’s College (Autonomous) Devagiri, Calicut in February 2025
  • Workshop on “Binary Accreditation framework of New NAAC” organised by ACT Academy in January 2025
  • International Conference on “Marketing in the AI Era - Marketing 5.0 -Reshaping Global Marketing” organised by SDMIMD, Mysuru in January 2025
  • National Conference on “Ethics and Business for a Sustainable World” organised by Marian Institute of Management, Kuttikanam in January 2025
  • Workshop on “Empowering Teaching and Research with Advanced AI tools” organised by ACT Academy in October 2024
  • Completed 16-hour Personality Development training program by Kerala Knowledge Economy Misson from October to November 2023. 
  • Faculty Development Programme on “Academic writing” at Loyola College of Social Sciences from 5th to 9th June 2021.
  • 7-day online workshop on “Research Methodology and Intellectual Property Rights” from 22nd June to 8th July 2020.
  • Half-day workshop on “Art of thesis writing” by Rehoboth Academic Services at Loyola College of Social Sciences on 19-01-2019.
  • Two-day workshop on “Research Methodology” organized by Kerala University Research Students Union in association with Internal Quality Assurance Cell from 29th to 30th May 2015 at Kariavattom Campus, University of Kerala, Thiruvananthapuram.
  • Two-day workshop on “Research Methodology workshop for social sciences” from 17th to 18th April 2015 organized by the School of Management, Bishop Jerome Institute, Kollam.
  • National workshop on “data Analysis for Research using statistical packages” from 26th to 27th February 2015 at the Department of Statistics, University College, Thiruvananthapuram.
  • National Workshop on “Writing and Publishing in Social Sciences” organized by the Department of Sociology, Loyola College of Social Sciences from 4th to 6th December 2014.
  • Ten-day workshop on “Research Methodology” sponsored by ICSSR from 5th to 14th November 2014 at Periyar University, Salem.

Responsibilities held at the institution

  • International Business Conference Co-Coordinator
  • Associated with the department admission team
  •  Associated with the FYUGP Syllabus development
  • IQAC department Coordinator
  • Department’s Documentation In-charge
  • Department’s IV Club’s Co-Coordinator

 

 

 


YouTube Channel

SJC Gallery